When choosing custom restaurant furniture, many businesses fixate on the size, style, and color because they know the furniture’s appearance determines its vibe. Experienced interior designers help restaurant owners choose pieces that match their vision for the space by going even further. Designers understand something that many business owners may not realize: that the choice of material can be just as significant as the choice of style.
A piece of furniture is a statement, and the material is the grammar. It helps guide customers to the intended conclusion. Detail-oriented designers, contractors, purchasers, and owners should consider this guide when choosing the material for their customer restaurant furniture.
Prioritize Durability
Most modern restaurants emphasize the volume of their customers and the longevity of their assets. By opting for generic furniture solutions, restaurant owners often handicap their investment, leading to extra costs as their off-the-shelf furniture gives out unexpectedly.
Commercial materials are often of a lower grade and mass-produced, lacking any real longevity. This is why custom furniture designers typically opt for the staples of high-quality, durable designs: stainless steel and genuine hardwood.
Even the choice of fabric is an underrated consideration. With people sliding on and off seats, spilling food, and placing restaurant-worthy wear and tear on the furniture, restaurants need fabric that can withstand rigorous, consumer-grade use.
Most restaurants prioritize cost without realizing that prioritizing cost in the restaurant business means prioritizing durability.
Account for Comfort
Despite the importance of durability, it can’t be the sole concern. The choice of material impacts the furniture’s feel, leading to greater or lesser comfort for your customers. Comfort is a combination of the style and construction of the pieces, and it should be on your mind when choosing how a room will end up feeling.
For example, stainless steel may be the most durable option, but for a restaurant whose intended message is warmth, luxury, and comfort, steel furniture may not provide the right atmosphere. Hardwood has qualities of the home and the old world that customers feel even before they realize it, but it may not be able to create furniture in the desired style.
Accounting for comfort means accounting for your unique definition of comfort, which can be a feeling of luxury or a sense of utility. To achieve your vision of the ideal customer experience, choose a material that leads customers to the intended vibe while accounting for their physical experience.
Think About the Message
The choice of material sends a strong message to customers, often before they even take their seats. Restaurant owners should observe current industry and social trends to account for their messaging when choosing the material for their new furniture.
Sustainable materials like reclaimed wood can communicate a shared value of ecological awareness. Artisanal designs can tell customers that they will have a one-of-a-kind dining experience before they even taste the food.
As food costs have risen, the value of bespoke, authentic experiences has risen as well. Customers want to feel valued and know their business is appreciated. By using material messaging, restaurants can align their experiences with trends to create effective and memorable vibes.
Predict the Future
While no one can predict trends with perfect accuracy, restaurant owners should think about where the trends in their industry are headed before they invest in custom furniture designs. For example, the growing desire among consumers to support businesses that are ecologically sustainable should encourage restaurant owners to think ahead and align themselves with these values.
Custom furniture comes in a wide selection of materials that encourage personalization. However, many restaurant owners and designers become paralyzed by the choices as they try to figure out how the choice of material impacts their messaging, predicts future expenses, and determines the restaurant’s atmosphere.
An experienced custom furniture designer can help you match the all of the materials to your intended vision, the trends in your industry, and your financial means. They translate your ideal atmosphere into stylish, durable materials that will send the right message and deliver the right experience to your valued customers.
Choose the Right Material for Your New Custom Restaurant Furniture
At Sixth Avenue, our seasoned craftsmen create unique seating, tables, and other interior design elements to help restaurants achieve their intended experience for their customers. Our top priority is to exceed our customers’ expectations with bespoke designs that cater to their patrons and communicate their brand values.
Standard furniture often leads to generic brand perception, which can negatively impact the customer experience at your restaurant. Our team of artisans at Sixth Avenue Custom is devoted to elevating your customers’ experience with unique furniture solutions tailored to your spaces, your values, and your vision.
Contact us today to learn how our custom restaurant furniture can be the storyteller your brand has been looking for by using the materials that speak to your target consumers.
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