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The Difference Between Commercial Casework vs. Millwork
In This Article: We discuss the differences between commercial casework and millwork to help designers refine their commercial interiors while collaborating with skilled artisans to deliver a brand’s distinct stories to their visitors. When constructing or remodeling a property, interior designers must often choose between commercial casework and custom millwork for various aspects of their…
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5 Benefits of Custom Commercial Millwork for Businesses
In This Guide: We walk designers through the 5 core benefits of custom millwork in modern commercial spaces, helping them leverage the advantages of artisan-driven work to attract and convert their target visitors. As customers return to the in-person shopping and dining experience after several years of low activity, their standards have shifted. Personalized service…
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The Psychology of Curves and Soft Edges in Store Layouts
What You Will Learn: This guide walks through the psychology of soft edges in retail spaces, including: Custom retail design wants to “return to the curve,” to paraphrase Chattels Design. Minimalistic, boxy designs defined retail spaces in the 2010s. They were utilitarian and gave retail spaces a clean, modern look. However, for various reasons, that…
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Creating an Immersive Brand Experience With Custom Store Fixtures
What You Will Learn: This guide goes in-depth into how modern brand managers create immersive brand experiences with custom commercial millwork, including: For retail brands, creating an immersive brand experience requires more than buying high-end retail displays. Avoiding the pitfalls of generic commercial millwork, such as a bad first impression, is a good first step,…
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How Millwork Is Defining the New Corporate Aesthetic of Miami’s Financial District
In This Article: This article reviews some of the top trends in corporate aesthetic design in Miami’s booming financial district. Explore how skilled commercial woodworking artisans can leverage current trends to create office interiors that signal stability and success to prospective clients and employees. Major cities such as New York, Los Angeles, and Seattle are…
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The Death of “Fast Furniture” in Commercial Real Estate
In This Article: This article reviews the state of fast furniture in commercial real estate, including what it is, why it’s losing popularity, and how commercial millwork contractors can provide more durable alternatives. “Fast furniture” has become familiar to most investors, property owners, and interior designers. It refers to cheaply produced furniture, often imported in…
